By Mallory Schlossberg
It’s rare to see a high-fashion designer place larger models on the runway.
But Marc Jacobs just set a new standard.
At New York Fashion Week, the designer featured plus-size indie rock singer Beth Ditto, Rachel Lubitz of Mic points out.
Perhaps more significantly, Lubitz says that there was no big hoopla made about the plus-size model’s appearance.
Lubitz says that Ditto wasn’t an opening act nor was she the grand finale. In fact, she strutted among some of the most successfulmodels in the business: Kendall Jenner, Bella Hadid, and Emily Ratajkowski.
“I would argue that why many non-plus-size designers don’t go into plus-size is fear,” Amanda Czerniawski, a sociology professor at Temple University, former plus-size model, and author of “Fashioning Fat: Inside Plus-Size Modeling,” told Business Insider.
Because many companies aren’t familiar with designing for plus-size clientele, they might be intimidated by making the investment.
“Many of these designers, when they go to design school, they’re not taught to make clothes for plus-size bodies,” she said.
Meanwhile, plus-size models are challenging the industry. Ashley Graham appeared in an ad in Sports Illustrated earlier this year for SwimsuitsForAll, and she even has created her own sexy lingerie line for Addition Elle.
Plus-size models do occasionally make appearances on the runway. Paris Fashion Week 2010 — the same season in which Ditto walked for Jean Paul Gaultier — was singled out by New York magazine’s The Cut for “doing much more for the plus-size model movement than New York Fashion Week.”