The Growing Brazilian Plus-Size Fashion Market

According to a recent article by Marina Filippe for EXAME, Brazil’s premier business magazine, the plus-size sector, albeit small, is growing:

capa1n_exameData from the Ministry of Health of 2013 revealed that 57% of Brazilians are overweight. In 2006, the percentage of this part of the population was 43%. And if there was already a latent desire to embrace the cause and profit from it, another factor helped. “The economic crisis pushed those who were still refusing to look at this market,” says Edmundo Lima, executive director of the Brazilian Textile Retail Association. In the last three years, traditional clothing production in the country has shrunk by 7.3%. On the other hand, parts plus size, although much smaller, grew 14.3%. [translated from original in Portuguese courtesy of Google]

Read the entire interview here.

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